Let’s be honest: even the classiest cats have routines. They nap in the same sunny spot, patrol the same windowsill, and have very specific food preferences. Likewise, your brand needs structure, and that’s where a brand guide comes in!
Whether you’re a startup ready to leap or an existing brand rebranding your whiskers, a brand guide is your map, your manual, and your must-have. To help you avoid hairballs and missed cues, we created something purr-fect:
The Brand Guide Starter Kit
A beautifully designed, 2–3 page PDF that’s actually useful.
What’s Inside This Pawsome Kit?
Think of this as the scratching post for your brand where all the instincts go to sharpen.
This kit includes every essential your brand guide needs:
- Logo usage: When and how to use your logo across digital, print, and social – and when not to (no stretching or squishing, please).
- Typography: Primary and secondary fonts with usage examples – no more “random font chaos.”
- Color Palette: HEX codes, RGBs, and usage rules – no more guessing which shade of blue is your blue.
- Tone of Voice: Is your brand bold and witty like a street cat? Or calm and sophisticated like a Maine Coon in a mansion? This section helps you define your style in 3 purr-sonality words.
- Graphic Rules: Patterns, icons, mascots – all with do’s and don’ts so your brand visuals stay consistent.
It’s the difference between a stray brand and one that owns the alley.
Common Mistakes (and How Not to Step in Them)
Without a brand guide, even great companies can end up with:
- Inconsistent visuals across platforms (think: stretched logos and surprise font choices).
- Too many colors that confuse more than they communicate.
- Misaligned messaging – are you chill and casual on Instagram, but corporate in your email footer? That’s like purring and hissing at the same time.
- Design delays – endless Slack threads because no one knows the brand’s tone or which logo version to use.
Inside the kit, we walk you through these design disasters and how to avoid them – no hissy fits required.
You can also try out our “Figma Starter Board Layout” – perfect for organizing design assets and kickstarting UI projects.
Want help turning this into a full brand identity?
The cats at Design Neko are just a whisker away. 🙂
Final Step: Share with Your Team
Once you fill this in, save and send it to your designers, developers, social media team, or even your intern. Because a cat doesn’t like surprises – and neither should your brand!
Want help building a purr-fessional brand from scratch?
Schedule a free consult with the Design Neko team. Our cats will help you build a brand that lands on its feet – every time! 🙂