Imagine handing a cat a laser pointer and not turning it on. Confusing, right? That’s exactly how designers feel when they receive a vague or incomplete design brief.
At Design Neko, we love a good chase, but only when there’s a clear target. Here’s what to include in your design brief so your creative team doesn’t end up pawing at thin air:
1. Project Overview (The “Why”)
Explain what this project is and why you’re doing it. Is it a rebrand? A product launch? A meow-worthy announcement? Give us the backstory.
2. Goals & Objectives (What You Want to Achieve)
Whether you want more signups, higher conversions, or just to look more put-together than your competitor’s pixelated banner, spell it out. Clear goals help us pick the right tools from the design toy box.
3. Target Audience (Who You’re Trying to Impress)
Describe your ideal customer. Are they young startup founders or corporate cats? Knowing the audience helps us tailor the tone, color palette, and visuals.
4. Brand Guidelines (Your Cat’s Collar)
If you already have brand colors, fonts, or a sassy logo, share them. We want to stay on-brand, not go rogue.
5. Competitor References (Who Else is in the Alley)
Show us who else is prowling your niche. What do you like or dislike about their branding? It gives us clues on how to help you stand out.
6. Deliverables (What You Expect at the End)
Be specific: Is it a landing page? A set of Instagram posts? A brochure design with interactive motion graphics? Clarity helps us deliver exactly what you need.
7. Deadline & Budget (The Bowl and the Treats)
Let us know how fast you need it and what kind of budget we’re working with. No surprises = more purring.
A great design brief is like a comfy window perch: it gives us the perfect view to do our best work.