Imagine leaving your milk bowl unattended and hearing the other cats whisper. That’s branding in real life.
Your logo, colors, and fonts are just the outfit. Your brand is how people describe you when you’re not there to explain yourself.
If your audience says, “Oh, that brand feels reliable and classy,” congrats – you’ve nailed emotional consistency. But if they say, “Wait, what do they even do?” then your brand is wearing mismatched socks.
At Design Neko, we tell our clients: every interaction – from your Instagram caption to your invoice tone – adds up to your brand voice.
The best brands behave like cats with personality. They’re consistent, confident, and unapologetically themselves. Apple doesn’t bark like a dog one day and meow like a kitten the next.
To know what people are saying about you, listen. Watch how customers describe you to others. Are they using your keywords, your tone, your vibe?
If not, it’s time for a little grooming – update your visuals, tighten your copy, clarify your story.
Because in branding, silence is dangerous. If people aren’t talking about you at all, you’re just another stray in a crowded alley. Make them remember the cat with the golden fur.