Here’s the truth: branding isn’t like buying a cat once and never feeding it again. It’s an ongoing relationship – like the slow process of earning a cat’s trust.
Branding Isn’t Just “Done” Once
Too many brands think, “We’ve got a logo, website, and tagline. Done!” But nope – branding is a living, breathing relationship with your audience. It needs attention, grooming, and regular tuna treats (a.k.a. updates and consistency).
Think of Branding Like a Cat Relationship
When you bring a cat home, you don’t just name it and leave it alone. You build trust, learn its moods, and create rituals. Branding works the same way. Each ad, each post, each customer interaction adds another paw print in the relationship.
Audiences Change – So Should You
Cats grow. Audiences evolve. What worked three years ago might not land today. If your branding feels like an old scratching post – tired and worn – it’s time to refresh. The brand that adapts wins loyalty.
Consistency = Comfort
Imagine if your cat meowed sweetly one day but barked like a dog the next. You’d be confused, right? Customers feel the same when branding shifts wildly. Consistency is comfort. It says: “You can trust me. I’m still me.”
Wrapping the Yarn Ball:
Branding is not a one-time collar purchase. It’s the ongoing process of feeding, grooming, and playing with your audience. Treat it like a relationship, not a checklist. After all, a happy cat (customer) always comes back for more cuddles. 🙂