“Design Thinking” isn’t just designer jargon. It’s a mindset – part empathy, part experimentation, part curiosity.
Think of it as a cat exploring a new room: sniff, observe, test, repeat. That’s the process successful businesses follow today.
Gone are the days when design was the last step – the “make it look pretty” stage. Now, design thinking begins before the first sketch. It asks: Who are we solving for? What do they really need?
Companies like Apple, RedBull, and Airbnb don’t just use design to decorate; they use it to innovate. They understand that design thinking makes products lovable and businesses adaptable.
At Design Neko, we apply this same curiosity to every project. We prototype fast, fail faster, and learn fastest. Because in the digital jungle, stillness equals extinction.
And the beauty? Design thinking democratizes creativity. It’s not just for designers – it’s for leaders, developers, marketers, and even the finance team.
When everyone starts thinking like designers – observing, empathizing, testing – problems get solved with elegance.
So next time someone says, “We just need a logo,” smile and reply: “You actually need design thinking.” – Because in the world ahead, curiosity doesn’t kill the cat – it’s the only thing that keeps it alive. 🙂