Motion isn’t just eye candy. It’s your site’s way of saying: “Hey! Over here!” In 2025, motion graphics are leading the way for storytelling, onboarding, and brand recall – and here’s how you can stay ahead of the game.
Trend 1: Short-Form Storytelling
Reels, TikToks, and product teasers in 30-60 seconds are driving more conversions than ever. Get to the point – and do it with flair.
Trend 2: Accessible Motion
Animations that adapt to reduced-motion preferences are essential for inclusivity. Don’t make anyone dizzy – especially not your users.
Trend 3: Motion in UI
Microinteractions like button hovers, onboarding transitions, or loading animations create delight and guide users – like paw prints in fresh snow.
Motion Graphics Clients Are Actually Asking For
Not all animation is created equal and not every client wants dancing logos. Here’s what’s trending right now (and yes, people are paying good money for these):
- Animated Explainer Videos that simplify complex products (especially in SaaS and fintech)
- Microinteractions in UI – think buttons that bounce or icons that purr with hover effects
- Animated Social Reels that mix storytelling with brand voice in under 60 seconds
- Onboarding Animations that turn first-time user flows into playful guided experiences
- Data Visualizations that animate stats into snackable storytelling for pitch decks or dashboards
Motion in 2025 is thoughtful, strategic, and snackable. Want animations that work (not just wiggle)? The Design Neko team’s already ahead of the curve. 🙂