A complete brand and website redesign created to give RICE a stronger digital presence and a more cohesive experience across its online touchpoints.
Services:
Brand Refresh · Website Redesign · UI/UX Design · Inner Page Design · Responsive Design
Client:
RICE
From the refreshed visual direction to the redesigned website and inner pages, we explored multiple design directions to create a digital experience that better reflects the essence of the RICE brand.
RICE came to Design Neko looking to rethink its website and create a stronger digital expression of the brand.
The existing experience needed a more considered visual direction — one that could communicate the essence of RICE while creating a clearer and more engaging experience for visitors.
The project involved rethinking the overall website direction, developing multiple visual approaches, and extending the chosen direction across the inner pages to create a more cohesive digital experience.
The challenge: Translate the essence of the RICE brand into a website experience that feels distinctive, cohesive, and easy to navigate.
We refined the visual direction of the RICE brand to establish a stronger foundation for the redesigned website.
Visual direction · Typography · Color · Imagery · Brand expression
We redesigned the website around the refreshed brand direction, creating a more cohesive visual experience with stronger hierarchy and content presentation.
Layout · Visual hierarchy · Navigation · Content structure · Responsive design
Multiple design directions were explored to determine the approach that best captured the essence of the RICE brand.
Visual concepts · Layout exploration · Brand interpretation · Design refinement
The chosen direction was extended across the website’s inner pages, ensuring that the experience remained consistent beyond the homepage.
Page systems · Content hierarchy · Reusable layouts · Brand consistency
The interface was designed to balance visual character with usability, making the website feel engaging without compromising clarity.
Interface design · User flow · Information hierarchy · Components · Usability
The design system was developed with different screen sizes and digital touchpoints in mind, ensuring the experience remains cohesive across devices.
Responsive layouts · Mobile experience · Component consistency · Adaptability
The challenge wasn’t simply to make the website look different.
We needed to understand what made the RICE brand distinctive and translate those qualities into a digital experience.
That meant exploring different visual directions before refining the approach that best captured the brand’s personality. From typography and color to imagery, composition, and page structure, every element was considered as part of the wider experience.
01
The digital experience was built around the essence of the brand rather than applying a generic website template.
02
Multiple design directions were explored to identify the visual language that best represented RICE.
03
Once the direction was established, it was extended across the homepage and inner pages to create a consistent experience.
The website was designed as an extension of the RICE brand — combining a distinctive visual identity with a clear and structured user experience.
We focused on creating strong hierarchy, intentional layouts, and a consistent interface system that could support different types of content across the website.
The result is a digital experience that feels more connected to the brand while making the content easier to explore and navigate.
A stronger first impression designed to communicate the RICE brand and establish the visual direction for the rest of the website.
Reusable design principles and layouts create consistency while allowing individual pages to serve their specific content needs.
Typography, spacing, imagery, and layout work together to make information easier to understand and navigate.
The visual system adapts across screen sizes while maintaining the core character of the RICE brand.
For RICE, the website became the primary environment where the refreshed brand direction came to life.
Rather than treating branding and website design as separate exercises, we used typography, color, imagery, spacing, and composition to create a digital system where the brand and interface work together.
Finding the right digital direction often means exploring what doesn’t work before discovering what does.
For RICE, we developed and reviewed multiple design approaches, refining the visual language through each iteration. This allowed us to test different ways of expressing the brand before carrying the strongest direction forward across the website.
An initial exploration of the RICE visual language and layout approach.
A refined interpretation focusing on stronger brand expression and content hierarchy.
The selected approach, refined and extended across the complete website experience.
The project gave RICE a more cohesive digital presence, bringing its brand expression and website experience into closer alignment.
The redesigned experience brought together:
Rather than simply redesigning a website, we created a digital experience that gives the RICE brand a stronger and more cohesive place to live online.
Design Neko completely transformed how our brand presents itself online. From the new website to the overall digital experience, they delivered a cohesive and professional visual language that finally captures the true essence of RICE and makes every interaction feel seamless and intuitive.
Working with them was seamless, and the results speak for themselves—our brand now feels unified, authentic, and truly built to grow.
– RICE Team
A stronger digital introduction designed around the essence of the RICE brand.
A consistent page system designed to give every section of the website its own purpose while maintaining visual continuity.
Multiple directions explored to find the visual language that best represented the brand.
A flexible interface system designed to maintain the experience across screen sizes.
Whether you’re looking to redesign an existing website, translate your brand into a stronger digital experience, or rethink your entire UI/UX system, we’re here to help.
