Cats don’t jump before calculating the landing – yet clients often leap straight to “Can we have it tomorrow?”
Rushed projects look cheaper upfront but end up costing more – in fixes, redesigns, and lost credibility. Every extra day you skip at the start adds double the stress at the end.
Design takes time not because designers are slow, but because thinking takes time. Research, alignment, testing – these steps prevent future chaos.
At Design Neko, we’ve seen it all: logos made in a hurry that later needed full rebranding, websites built overnight that crashed on launch. Fast doesn’t mean efficient; it means unfinished.
Good design isn’t fast food – it’s fine dining. You wouldn’t tell a chef, “Skip the cooking, just plate it raw.”
A realistic timeline allows space for exploration and iteration. That’s where the magic happens – the “Oh! What if we try this?” moments that elevate work from okay to unforgettable.
So next time someone says, “Can you make it quick?” tell them, “Sure, but do you want it quick or correct?”
Because rushed design is like stepping on your own tail – painful, unnecessary, and totally avoidable.